Salary is Their Main Income

Mass affluent private wealth fairly fast growth rate, the higher the proportion of the share of total private wealth year after year, 2010 -2012 respectively reached 15.5%, 16.1% and 16.4%, respectively, the survey shows that the mass affluent family total annual income of 110,000 yuan -50 million (54.0%), 510,000 yuan -100 million accounted for 27.5%, 13.8% from 1.01 million yuan -500 million. All or part of the 57.1% of the mass affluent wealth from wages or corporate dividends, followed by corporate, real estate investment, stock market investment, each with 18.8% and 16.3%. The per capita investment assets remained at about 1.33 million yuan.
According to the analysis, the mass affluent population, engaged in financial and trade the forefront in the manufacturing sector accounted for 11.5% of the share, the real estate industry has created a 9% of the mass affluent people. Divided in accordance with the nature of units from private enterprises accounted for half (49.4%), followed by state-owned enterprises and state institutions (a total of 27.5%).

It is worth mentioning that which does not exceed 40% of the women as a source of wealth to matrimonial property, which shows the higher the independence of the assets of the affluent women.

They are most concerned about their children's education
Have a certain economic base, natural growing focus on spiritual pleasure. Well-being and quality of life become important goal in life. The survey shows that The mass affluent preferences recreation, tourist resort is the largest expenditure items for their recreational, followed by sports and fitness, automotive, a considerable number of people also like antique collection. The survey found that 56.1% of the mass affluent interested in collectibles, the type of interest as follows: antique calligraphy, luxury, modern works of art. This indicates that the art collection currently continues to heat domestic
Future and the auction market has a huge potential customer base.

In this class, 64.5% of the total annual household expenditure of 30 million. Family expenditures for basic living expenses, the cost of their children's education and investment, constitute the vast majority of rich people in these three major household spending.

The concern is an investment in their children's education expenses, survey shows this class crowd of immigrants desire is not strong, but consider sending their children to receive education abroad account for 3/4 of the questionnaire surveyed. North America is still the first choice, currently the majority of the students studying in China, accounting for 44.6%.

Interestingly, the survey found a keen interest in the mass affluent charity. But that often participate in such activities accounted for only 8.0%, 12.9% never participated.